GENDERLESS CAMPAIGN

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Once upon a time there wasn’t something as genderless. You where a man or a woman it was that simple. AG Jeans enlisted supermodel Daria Werbowy for their campaign, this time with the idea twist it as both men’s and women’s advertising. These days that’s not the case anymore since not so long we accepted everyone. We are embracing everyone. If you are a man and you want to be a woman that is fine and the other way around to.

More and more brands are not focussing on just man or just women but focus on neutral. Their collections and campaigns are genderless. It doesn’t matter if you want to wear a man’s jeans as a women or you wear a skirt as a man. It’s still new, so there are still people who need to get used to the idea, but that’s something that will change very fast. We got more accepting.

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Shifting identity’s is al about walking in someone else’s shoes. When you start a genderless campaign you give man and woman the chance to collide. There will be no difference, we are all equals. Everything about this has to do with appearance. It’s about a fashion campaign for the brand AG Jeans and they are promoting that appearance for men en women can be the same.

Shifting identity’s is al about walking in someone else’s shoes. When you start a genderless campaign you give man and woman the chance to collide. There will be no difference, we are all equals. Everything about this has to do with appearance. It’s about a fashion campaign for the brand AG Jeans and they are promoting that appearance for men en women can be the same.

www.wgsn.com

www.vogue.com

 

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